Become an Art Director
Do you manage your Instagram feed like the photo editor of Vogue or National Geographic? Are there more receipts crammed in your wallet from the local arts and crafts store than from supermarket down the street? Do you arrange the icons on your phone by color and style? You do? It sure sounds like you could be an art director.
Application Deadline: August 28, 2017
WHAT DOES AN ART DIRECTOR DO?
Art directors think in images and come up with visual solutions. You’ll be partnered with a copywriter and together you’ll create magazine ads, videos, TV commercials, and social media campaigns. You’ll create work that sells products, promotes services, supports charities, rights wrongs and even saves lives. You’ll collaborate with photographers, designers, illustrators and filmmakers to make your ideas come to life. Not a bad way to make a living.
Let me know if you have questions or would like to visit and see our classes in action.
Details & Dates
What kind of background do I need to have?
How long is the program and what are the application deadlines?
This is a two year (eight quarter) diploma program with the primary purpose of developing a professional portfolio through classes and real-world experience to gain the skills needed for an entry level position in advertising. Each quarter is 10 weeks in length with an additional studio/critique week to finalize your projects for the final evaluation and exhibit. Your training covers everything you need to know for a career as an art director. Courses are practical. Instructors are all top advertising professionals: art directors, creative directors, videographers… They teach you the skills they use everyday at the agencies where they work.
- Fall- August 28, 2017 – Classes Start October 2, 2017
- Winter- November 27, 2017 – Classes Start January 2, 2018
- Spring- February 26, 2018 – Classes Start April 2, 2018
- Summer- May 25, 2018 – Classes Start July 2, 2018
What are some of the courses I'll take?
No tests. No books. You learn by doing. Your instructors are all industry professionals who teach you what they do everyday at their jobs at the top agencies in Atlanta. All of your courses are practical and will help you develop a portfolio which is what you need to get a job as an art director. Here are some of the courses in the art direction program.
IDEAS FIRST: Great work starts with a great idea. It’s not about just creating a print ad, tv spot or Facebook page. Solve the communication problem first then find the appropriate media to give the idea maximum impact.
VIDEO STORYTELLING: Learn how to shoot and edit video and sound. Use special effects to tell a story with motion and sound.
THINKING STRATEGICALLY: In the real world, it’s not a creative free-for-all. There’s a strategy brief the creatives work from. Gain insight into consumers, learn the critical role of account planning and develop brilliant ideas from a creative brief.
TYPE JOURNEY: An introduction to the art of typography. You’ll get a solid foundation in the techniques of type design as well as the fashions, movements and figures behind the history of type faces and the times that created them.
Is there an amazing internship program?
What are the starting salaries?
Average starting salaries run from $40,000 to $60,000.Miami Ad School @ Portfolio Center has a rigorous job placement program. After graduation attend Portfolio Review where you can expect a dozen interviews in a day. Graduates have the opportunity to attend school sponsored Portfolio Reviews in New York, San Francisco, Miami and Atlanta. Our Job Leads for Life program supplies our graduates with a continuous source of job leads. Hundreds of companies contact us each year looking for creative talent from junior art directors to creative directors. We are a resource for our grads throughout their careers.
How do I tell Mom and Dad?
Remind them that one day you might have to take care of them, which will be much easier to do if you’re directing commercials for Coca-Cola or branding Nike’s new product line than it will be if you end up chucking your soul-sucking middle-management job to make pottery.
What is tuition?
Application Deadline: January 27th